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28 Examples of Effective Gamification for Marketing Campaigns
What does innovation look like in creative and marketing? We've gathered 28 effective examples (with stats) of interactive content and games in marketing campaigns.
What you will get from this guide
Discover practical ideas for every stage of the customer journey—from building awareness to driving loyalty.
Get inspired with unique marketing concepts to help your campaigns stand out and engage your target audience.
Learn how to optimise different marketing channels to achieve your specific campaign goals.
Why games?
A fully UK based team
We pride ourselves on being 100% UK based, from our offices in the North West.
Frequently asked questions
So you might be thinking...
How quickly can we get going?
Once you’re set up, we’ll get you an invite to your own project Kanban area and a custom link to an online briefing form. We can adapt the fields on this as necessary and you can add as many of your colleagues to this platform as you like.
We can be working on your first brief within the next couple of days!
How quickly will you deliver?
On average we'll deliver within two days, but of course this depends on the size of the task.
How do you ensure quality?
You'll have a named project manager who will be on top of your brand guidelines, tone of voice and be your eyes and ears on the workflow. Everything we do at Tone Agency runs through a slick 3 tier QA process too.
Tier 1
Peer review & project manager overview to catch copy and other obvious issues
Tier 2
Senior creative review to ensure consistency to brand and best practice
Tier 3
Design Lead to ensure the highest standard
What sort of jobs can I brief you on?
Any area of motion graphics and graphic design is possible, including but not limited to:
- Illustrations and infographics
- Organic social assets
- Graphic Design
- Presentation decks
- Ebooks & reports
- Print & merchandise
- Ads creative
- Motion Graphics
- Campaign concepting
- HTML5 banners
- Brand Design
- Email template design & build
As an agency, we also offer UX and web development services; those types of tasks don’t really suit this model as they are generally larger projects but please reach out if you’d like to discuss options there.
How do I send you briefs?
We have a robust briefing intake form that we can adapt to your needs, but since this is human to human we can adapt to the most comfortable method for you. You’ll have a named project manager and they will be able to either intake a standard internal brief format you have or help you develop one.
How many revision rounds do I get?
No limits! In the unlikely event that we don’t nail it first time you’ll get unlimited revisions until you’re completely happy.
Will I be able to speak to designers?
Yes, as needed. To keep this lean and to prioritise speed we’ll generally be keeping them flowing and the main comms through your project manager. That said, the project management system we have is finely tuned for collaboration, the designer will be on the thread for any task along with you and can chip into discussions as needed.
Can I brief in 24/7?
The brief forms will of course be live all of the time, but we’re only here Mon-Fri 08:30-16:30 and so all work and discussions will happen within these UK business hours.
Will it be the same designer?
It could be, but most likely you’ll be working with 2-3 designers who are each specialised in a certain area you might need. For example, a motion graphics specialist might not be the same designer pulling together your PowerPoint deck or email templates.
Am I limited in number of briefs per month?
No, but every project has logged time to the nearest minute and we’ll just let you know when you’re 50% and 75% through your monthly hours minimum so you can keep an eye on budget.
What is the minimum term?
For all new clients you can take 3 months to make sure this is a right fit. Assuming you love us, and we love you we'll enter into a 12 month agreement. You’ll pay quarterly in advance so you can pause or cancel during any 3 month period and we’ll end the agreement at the end of the period or when we deliver all the hours, whichever comes first. Easy in, easy out.
The same applies to scaling up too, we have enough headroom on the team to scale up 2-3x at any time with a few days notice. Some of our clients prefer to commit to a longer term agreement to satisfy procurement requirements but that is entirely optional.
How do I pay?
You can either pay with a recurring credit/debit card subscription through Stripe, with direct debit via the GoCardless platform or as a regular recurring invoice for bank transfer. In each case, you’ll get a VAT invoice from a UK Ltd company.
Where are you based?
Come and see us! We’re in sunny Lancashire, just outside of Burnley in a small town called Padiham. Fun fact, we own the building we operate from outright, having purchased it from a bank. The building was originally built in 1955 and we’ve converted it into a creative studio space complete with underground vault.
Learn more about Tone Agency here.